What’s Hot – Big Data now the Next Big Thing

Savvy investors are constantly looking for the next big thing that will provide the potential for significant returns on their investments. Entrepreneurs also follow these trends knowing that their path to funding will have a lot less headwind if their business is perceived as an opportunity to leverage the next hot trend. A well regarded bellwether in identifying emerging trends and technologies is VC firm Benchmark Capital. Now that the Social Media trend appears to have peaked in terms of investing hype, many people are looking to see where Benchmark is headed in funding new companies, and that direction is clearly Big Data. Big Data is catchall phase that applies to solutions that analyze large amounts of heterogeneous data being generated from a wide range of sources in real-time. While analysis of large data sets is not new, the growth of Internet applications and mobile devices has increased the amount of data available exponentially and the types of data are increasing with equal speed. Location-based data associated with mobile users has created an entirely new dimension for geographically based data analysis. One area particularly ripe for Big Data analysis is IT spending. A recent article in MarketWatch identified control of IT costs as a major opportunity for corporations to improve profitability and solutions providing Big Data analysis of IT systems have tremendous potential in the market. While Big Data may not be the only significant emerging trend, it clearly represents a major wave in near term investing focus, a focus worth noting by both investors and entrepreneurs alike.

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